Business Development & Marketing Manager | 2 MARKET MEDIA

New York, NY
February 2017—PresenT

 

 

 

Generated $148k+ in new business within 6 months after earning Business Development Manager promotion. Cold call prospects and oversee entire communication process until client is signed. Manage team of 2 business development associates, manage and consult on communication tactics, consult on all prospect and strategy calls.

Produce copy and execute marketing strategies for more than 30 clients. Responsibilities include: write copy for landings pages, squeeze pages, social media campaigns, webinars, one sheets, pitch tv segments and shows to traditional and digital media networks, Facebook Live concepts, and Facebook ads. Coordinate and execute sales strategies for live speaking engagements for clients with high 5-figure product launches. Manage and edit 3 freelance copywriters and 1 graphic designer for the production and creation of all marketing materials, one sheets, etc.

Produce “Charisma Quotient” Podcast with Kim Seltzer, garnering 22k+ downloads within first 6 months on iTunes. Record and edit weekly shows using Zoom, Zencastr and Adobe Audition, book guests, and consult talent on ways to optimize downloads and social media engagement.


Production Assistant | “HELLO DUMMY!” DOCUMENTARY

New York, NY
August 2016—December 2017

Assisted in filming and production of documentary on Willie Tyler and Lester, ventriloquist comedy duo, under the direction of three award winning producers and editors. Shot interviews with Chris Rock and Gilbert Gottfried on location. Assisted in setting up shots and lighting during interviews. Monitored audio levels and shots during filming.


Private Event Coordinator & Maitre’d | UNION FARE

New York, NY      
July 2016—June 2017

Booked more than $150k in private events and coordinated communication with guests. Ensured that serving staff, bartenders and porters were properly staffed for events. Coordinated with guests to ensure positive experience.

Managed seating for up to 400 guests daily using OpenTable. LiaIsed between guests, managers, servers and kitchen staff. Grew brunch bookings by 300 guests on average during maitre’d tenure.


Assistant to the President | RELAY GRADUATE SCHOOL OF EDUCATION

New York, NY      
June 2012—July 2013

Coordinated internal and external email correspondence for the president and leadership team. Scheduled and maintained president’s daily calendar. Planned domestic and international travel for Curriculum Design team. Completed credit card reconciliation reports for the Office of the President and the Provost, managed expenses and reimbursements for president and the Curriculum & Design team. Researched and wrote reports on topics related to education reform. Responsible for recording board meeting minutes and archiving all board materials.

Facilitated first diversity discussion group, focused on opening dialogue about social issues based on race and gender to create bridge between the mostly white professors and students of color.


Media Relations Writing Intern | SMITH COLLEGE MEDIA RELATIONS OFFICE

Northampton, MA          
September 2011—May 2012

Wrote articles featured in Grécourt Gate and Insight. Wrote a personal essay on my biracial identify featured in the Smith Alumnae Quarterly. Articles ranged from press releases, to personal narrative on travel, to professorial research on digital media.

Conducted research for article ideas/background information, reached out to and interviewed people, recorded and transcribed tape material accurately, met deadlines. Participated in biweekly story budget meetings, pitched article ideas.


EDUCATION

  • CUNY Graduate School of Journalism | New York, NY | MA, 2015-2016 (INCOMPLETE)

  • Smith College | Northampton, MA | BA in Sociology/History, 2012

  • University of Sussex | Brighton, UK | Study Abroad, 2011


AWARDS: EPPY (Editor and Publisher): Best Multimedia News Feature at a College/University for contributing reporting on “The End”;

SKILLS: Software/Platforms: Adobe Suite, MailChimp, Kajabi, Zoom, FinalCut Pro, ProTools, HTML/CSS, Square, Stripe, WebEx, Oracle CRM, LIMO CRM;

HARDWARE: Canon EOS60D & EOS70D, Marantz Audio Recorder, Mac & PC Fluency;

SOCIAL MEDIA: Well versed in all current platforms